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Cross-Border Product Diffusion: Migrant Networks, Consumer Imports, and Retailer Learning

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NBER2026-04-01 更新2026-04-25 收录
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This paper studies how new varieties enter markets and become locally available. We provide causal evidence of demand externalities that operate in two steps. First, information about new varieties diffuses directly through real-world social ties among consumers. Second, early purchases generate an

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2026-04-01
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