Circana: Purchase-Based General Merchandise Audiences

Circana (merger of IRI and NPD) provides visibility into consumer behaviors, covering $4T+ in global consumer. Our footprint covers 20+ countries representing 80%+ of the world’s GDP and spanning 2,000+ categories to understand shifting consumer behaviors so you can stay ahead of the evolving consumer. We have 1,900+ partnerships covering nearly every consumer product purchase across 500K+ stores so you gain deeper partner knowledge and increase collaboration. We have global purchase-based data with 30MM+ products tracked across 26 industries so you can significantly improve your ROAS through better targeting, optimization and measurement.

Circana ProScores® General Merchandise audiences offer modeled segments based on all-outlet purchase behavior, projected out to all US households. Circana's data and proven modeling methodology provide higher-quality, propensity-based audiences.

Custom audiences may be available upon request pending feasibility.

What it Means for Advertisers:

- Accuracy: allowing for better inputs and outputs for measurement, stable match rates and increased volume for targeting due to breadth of national retailers.

- Actionability: the most comprehensive and accurate deterministic activation. This allows the best representation of modeling for both audiences and measurement, along with more effective and scaled audience profiling.

- Superior Business Performance: easy access to an array of data sets enables the Circana team to better consult and inform on client strategies and tactics.

Sample Audience Segments:
- Purchasers of different types of Luxury/Prestige Beauty Products
- Purchasers of different types of Children's Toys

Expected Workflow:
- Consumer will access Circana's Audience Workbook through Snowflake to determine the audiences they would like to activate.
- Consumer will reach out to Circana's Audience Desk, [e-mail], with their audience request.
- Circana's Audience Desk will obtain pertinent details from the client for activation.
- Once all required information is obtained, the requested audiences will be pushed to the consumer's Snowflake account for activation.
- If a consumer does not see the audience they're looking for in the Audience Workbook, please reach out to the Audience Desk for a custom audience.

搜集汇总

背景与挑战

背景概述

该数据集由Circana提供，涵盖全球20多个国家、26个行业的3000万+商品购买数据，通过建模分析为广告商提供高精度的受众细分和营销效果优化服务。支持通过Snowflake平台访问预置受众或申请定制化受众方案。