抖音榜单数据

抖音榜单数据，通过监测抖音平台上自有媒体账号、竞品账号、投放媒体账号，实时获取账号多维数据进行分析，根据不同场景的需要，自动生成传播分析报告。
为企业融媒体变现提供专有渠道；为品牌主提供产品销售渠道；为媒体主提供选品渠道；为品牌主选KOL提供数据支撑；为广电机构提供收视/收听数据。基于中科网联自研的融媒体大数据评价体系，对抖音平台的媒体账号进行传播力监测，对单篇文章的传播情况进行全程监控，详细列举作品在抖音平台的传播情况，实时查看互动数与传播的差距，综合测量账号运营权重，提供不同类型的数据指标对比，帮助内容发布者直观感知不足，优化内容，提升传播影响力。

抖音平台指数计算规则：
1、N1=Ln（原始数据+1)，Nx=Ln（原始数据+1)，x=N1*权重+…Nx*权重
2、抖音权重计算：
X=Ln(粉丝数+1)*0.1+Ln(发文数+1)*0.4+Ln(评论数+1)*0.1+Ln(点赞数+1)*0.3+Ln(转发数+1)*0.1
3、新媒体指数=X*X*10 取整
备注：将各指标项原始数据的值加1之后，求取以e为底的对数，再将得到的对数乘以相应的权重，各个对数乘以权重之后再加和得到X, X*X*10后取整，即为最终指数。

Douyin Ranking Dataset: By monitoring owned media accounts, competitor accounts, and advertising media accounts on the Douyin platform, it acquires real-time multi-dimensional data of accounts for analysis, and automatically generates communication analysis reports tailored to the requirements of different scenarios.

It offers exclusive monetization channels for enterprises' integrated media operations; provides product sales channels for brand owners; offers product selection channels for media owners; supplies data support for brand owners when selecting KOLs; and provides viewing and listenership data for radio and television institutions.

Built on the self-developed integrated media big data evaluation system of Zhongke Wanglian, this dataset monitors the communication influence of media accounts on the Douyin platform, conducts full-process tracking of the dissemination status of single posts, details the dissemination performance of works on the Douyin platform, enables real-time checking of the gap between interaction volume and communication reach, comprehensively measures the operational weight of accounts, provides comparisons across various types of data indicators, helps content creators intuitively identify shortcomings, optimize their content, and ultimately enhance their communication influence.

Douyin Platform Index Calculation Rules:
1. N1 = ln(original data + 1), Nx = ln(original data + 1), X = N1 * weight + … + Nx * weight
2. Douyin Weight Calculation Formula:
X = 0.1 * ln(follower count + 1) + 0.4 * ln(post count + 1) + 0.1 * ln(comment count + 1) + 0.3 * ln(like count + 1) + 0.1 * ln(share count + 1)
3. New Media Index = Round(X * X * 10)

Note: For each indicator, add 1 to its original value first, then calculate the natural logarithm with e as the base. Multiply each resulting logarithm by its corresponding weight, sum all the weighted logarithmic values to obtain X, then multiply X by itself and then by 10, and round the final result to an integer to get the final index.

搜集汇总

数据集介绍

特点

该数据集名为抖音榜单数据，由中科网联数据科技有限公司提供，包含1000条数据，每月更新。数据集涵盖了抖音账号的多维数据，如粉丝数、发文数、评论数等，主要用于抖音平台上的传播分析、内容优化以及为品牌主和媒体主提供数据支持。