Dataset on Online Consumer Behavior and Omnichannel Experience in Women’s Fashion Retail in Rondon do Pará, Brazil (2025)

This dataset compiles information collected in 2025 from online consumers in the city of Rondon do Pará, State of Pará, Brazil, as part of the research project entitled “The Influence of Omnichannel Integration Aspects on Customer Experience in Women’s Fashion Retail.” Data were obtained through an online structured questionnaire using a six-point Likert scale to measure consumers’ perceptions and attitudes toward the integration of physical and digital channels in fashion retail. The dataset enables quantitative analyses aimed at understanding how factors such as convenience, information consistency, service quality, and usability influence customer experience and satisfaction in omnichannel environments. This database can be used for studies on consumer behavior, digital marketing, retail management, and digital transformation in the Brazilian context.