Private label value and volume sales share in Romania 2023-2024

According to the source, in Romania, private labels attained 18 percent of the sales value in retail in 2024. In terms of volume, store brands held 18.8 percent of the sales share.

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Private label sales share in Romania 2024, by channel

Private label share of sales in food retail in Romania in 2024, by retail channel

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Private label sales share of FMCG in Romania 2023, by product

According to the source, private labels accounted for over half of baby products sold in Romania in 2023. Canned and frozen fruit and vegetables store brands also attained 50 percent of sales.

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