Advanced audience segment data: Defin'd Trial

Knowing who your customers are and how to best engage them is critical. Defin’d data provides rich information for each household in Australia, individuals within those households and the vehicles they drive. Defin’d reveals unique insights into an individual’s sociodemographic characteristics, attitudes, shopping behaviours, and media consumption habits as well as detailed information about housing and vehicle assets.

Unit record data is available at individual, household and vehicle level. Matching keys are usually a standard geographic unit (SA1) as well as factors such as age/gender.

Tables included:
- INDIVIDUAL_ALL_2016_ASGS
- HOUSEHOLD_ALL_2016_ASGS
- VEHICLE_ALL_2016_ASGS

Fields included:
- INDIVIDUAL_ID
- SA1_2016
- GENDER
- TERTIARY_SCHOOLING
- LABOUR_FORCE_STATUS
- INDIVIDUAL_INCOME
- INTEGER_AGE
- U_HOUSEHOLD_ID
- HOUSEHOLD_COMPOSITION
- HOUSEHOLD_INCOME
- LIFESTAGE
- DWELLING_BEDROOMS
- DWELLING_TYPE
- NUMBER_OF_VEHICLES
- VEHICLE_SEGMENT
- VEHICLE_YEAR_OF_MANUFACTURE
- VEHICLE_MAKE
- PR_PURCHASE_VEHICLE
- PR_PURCHASE_INSURANCE
- PR_COMPREHENSIVE
- PR_SHOP_FOR_INS
- And more fields ...

Example use cases:
- Enhance your understanding of existing customers using sociodemographic, attitudinal and purchasing behaviours
- Understand in rich detail who your best customers are, how to reach prospects like them, and get marketing cut-though
- Get richer, more precise knowledge of key acquisition segments and better ROI on advertising spend
- Links seamlessly into online activation platforms so you can go from insight to action

搜集汇总

背景与挑战

背景概述

该数据集提供澳大利亚家庭、个人及车辆层面的详细记录，包含社会人口特征、消费习惯和资产信息等字段，支持客户细分和精准营销分析。数据表涵盖个人、家庭和车辆三个层级，关键字段包括收入、教育程度、车辆属性等。