The Role of E-Commerce Information Systems in Supporting Sustainable Fashion Consumption: Insights from Environmental Awareness, Perceived Product Quality, Green Brand Image, and Purchase Intention

This dataset contains survey responses collected for a study examining the role of environmental awareness, perceived product quality, and green brand image in shaping consumers' purchase intention toward sustainable products offered by local fashion brands in Indonesia. The study involved 250 respondents aged 17-35 who were familiar with local fashion brands promoting environmentally friendly concepts. Data were collected through an online questionnaire using Google Forms and analyzed using PLS-SEM. The Study explores the direct effects of environmental awareness and perceived product quality on purchase intention, as well as the mediating role of green brand image. In addition, the research discusses the implications of e-commerce information systems in supporting sustainable fashion consumption, particularly through the presentation of product information, material specifications, sustainability-related details, and digital brand communication that may help consumers evaluate sustainable fashion products. However, e-commerce information systems were not directly measured as a research variable in this study. This dataset is intended to support transparency, reproductability, and further research on sustainable consumption behavior, green marketing, and the role of information systems in the e-commerce environment.