Cosmetics retail sales revenue in Russia 2017-2022

The Russian cosmetics market grew steadily between 2017 and 2022. In the latest year observed, retail sales of cosmetics and perfumes in specialized stores exceeded one trillion Russian rubles. Over the course of 2022, the revenue increased by over 131 billion Russian rubles.Cosmetic market overviewThe cosmetics market in Russia was estimated to generate approximately 3.12 billion U.S. dollars in revenue in 2024 and reach nearly 3.5 billion U.S. dollars by 2028. The face cosmetics recorded the largest revenue, at around 860 million U.S. dollars in 2024. In terms of the luxury and non-luxury cosmetics divide, roughly one-third of the revenue on the Russian cosmetics market was generated by luxury products. COVID-19 impact on the cosmetic marketGiven a high dependency on in-store sales, a lockdown of retail businesses as one of the preventive measures of the coronavirus (COVID-19) expansion in the country, had a drastic impact on the cosmetics business in Russia. While the shopping mall traffic evolved at a negative pace, major cosmetic retailers tried to reinvent their businesses, heavily relying on e-commerce and hygienic product sales. Nevertheless, the average receipt value dropped by approximately 23 percent in 2021 relative to the previous year.

自2017年至2022年，俄罗斯化妆品市场稳步增长。在观察到的最新一年，专业门店中的化妆品和香水零售销售额超过一兆俄罗斯卢布。在2022年全年，收入增长了超过1310亿俄罗斯卢布。俄罗斯化妆品市场概览方面，预计到2024年，俄罗斯化妆品市场将产生约31.2亿美元的收益，并在2028年达到约35亿美元。其中，面部化妆品的收益最高，2024年约为8.6亿美元。在奢侈与非奢侈化妆品的划分上，大约三分之一的俄罗斯化妆品市场收益来自于奢侈产品。COVID-19对化妆品市场的影响鉴于对店内销售的强烈依赖，作为预防冠状病毒（COVID-19）传播的预防措施之一，零售业务的封锁对俄罗斯化妆品行业产生了巨大的影响。尽管购物中心的人流量呈现出负增长，但主要的化妆品零售商试图革新其业务模式，大量依赖电子商务和卫生产品的销售。然而，与上一年相比，2021年的平均消费额下降了约23%。