U.S. leading social media platform users 2023, by age group

As of September 2023, 29 percent of Facebook users in the United States were aged 30 to 39 years, while a further 29 percent of users were aged 50 to 64 years, making these demographics the biggest audiences of the online network in the country. Meta’s Instagram was also popular among users aged 30 to 39 years, who accounted for 32 percent of the audience of the photo-based platform, while those aged 18 to 29 years accounted for another third of the network’s U.S. users. Overall, TikTok and Snapchat were the most popular social media platforms amongst younger audiences, while LinkedIn was the least used platform by those aged 18 to 29 in the United States as of 2023.The social media market in the United StatesThe number of social media users in the United States has shown continuous growth in the past years, and it is forecast to continue increasing to reach 342 million users in 2029. As of 2023, the social network user penetration in the United States amounted to an impressive 91.56 percent, meaning that more than nine in ten people in the country engaged with online platforms. Furthermore, Facebook was by far the most popular social media platform in the United States, accounting for 45 percent of all social media visits in 2023, followed by Pinterest with 21.2 percent of visits.The global social media landscape As of April 2024, 5.07 billion people were social media users, accounting for 62.6 percent of the world’s population. Northern Europe was the region with the highest social media penetration rate with a reach of 80.2 percent, followed by Western Europe with 78.2 percent and Eastern Asia 74.9 percent. In contrast, less than one in ten people in Middle Africa used social networks. Facebook’s popularity is not limited to the United States: this network leads the market on a global scale, and it accumulated more than three billion monthly active users (MAU) as of 2024, which is far more any other social media platform. 272014 YouTube, Instagram, and WhatsApp followed, all with two billion or more MAU.

截至2023年9月，美国Facebook用户中，30至39岁年龄段的用户占比达到了29%，而50至64岁年龄段的用户占比也达到了29%，使得这两个年龄段的群体成为了该国在线网络的最大受众群体。Meta旗下的Instagram在30至39岁年龄段的用户中也非常受欢迎，该年龄段用户占该基于照片的平台的受众比例为32%，而18至29岁年龄段的用户则占据了网络美国用户的另一三分之一。总体而言，TikTok和Snapchat在年轻受众中最为流行，而截至2023年，LinkedIn则成为美国18至29岁年龄段用户使用率最低的平台。美国社交媒体市场在过去几年中社交媒体用户数量持续增长，预计到2029年将达到3.42亿用户。截至2023年，美国社交网络用户的渗透率达到了令人瞩目的91.56%，这意味着该国超过十分之九的人参与了在线平台的活动。此外，Facebook无疑是美国最受欢迎的社交媒体平台，在2023年占据了所有社交媒体访问量的45%，其次是Pinterest，其访问量占比为21.2%。全球社交媒体格局截至2024年4月，全球社交媒体用户数量达到了50.7亿，占世界人口的62.6%。北欧是社交媒体渗透率最高的地区，渗透率达到了80.2%，其次是西欧，渗透率为78.2%，东亚为74.9%。相比之下，在中非地区，使用社交网络的人不足十分之一。Facebook的受欢迎程度不仅限于美国：该网络在全球范围内市场领先，截至2024年，其月活跃用户（MAU）已超过30亿，远超其他任何社交媒体平台。YouTube、Instagram和WhatsApp紧随其后，均拥有两亿或更多的MAU。