Popular products to purchase online South Korea 2022, by age

According to a survey conducted by Rakuten Insight on online shopping behavior among South Koreans as of June 2022, the most popular items to purchase online across all age groups except one were groceries. Only people aged 16 to 24 years old preferred to purchase clothing, apparel and fashion accessories online, with a respondents' share of around 49 percent compared to the roughly 40.5 percent naming groceries.

根据Rakuten Insight于2022年6月对韩国网民在线购物行为的调查，除了某一特定年龄群体外，各年龄段网民在线购买的最受欢迎的商品均为日用品。仅16至24岁的年轻群体更倾向于在线购买服装、服饰及时尚配饰，占比约为49%，而提及日用品的受访者比例约为40.5%。