Online Grocery Shopping Practices and Intentions Shaped by Pandemic-era Experiences

This study examines impacts of COVID-19 on preferences for and changes in grocery shopping methods. Fifty-five percent of respondents indicated they would not continue online grocery shopping in the coming year. However, analyses suggest those who initiated online grocery shopping during the pandemic are more likely to shop online in the future. Age, income, education level, money spent grocery shopping online, and previous online grocery shopping behavior were statistically significant in the model of future intentions to shop online. This work provides an understanding of drivers of online grocery shopping, which is of interest to retailers and policy makers.