Convenience Store & Independent Retailers Transactions Data

# Data Product Background

PDI’s C-store transactions data feed provides unique insights into an opaque market. This data feed includes consumer merchandise transactions across tens of thousands of independent convenience stores within North America that are typically not available through other sources. The data is sourced directly from the site point of sale system and is cleaned and curated of operational noise typically seen from small operators in order to provide a clean, accurate view of store sales in this elusive, yet important, segment of convenience stores in the US.

**Key Data Measures & Dimensions**

*Market basket detail for each consumer transaction including*

- *Location of sale*
- *Items sold*
- *Discounts applied*
- *Taxes*
- *Total transaction price*
- *Payment method used*
- *Date/time of transaction*

*Site attributes of the location of the sale*

- *Address*
- *GPS coordinates*

*Product details*

- *GTIN*
- *Description*
- *Brand (dependent on GTIN library coverage)*
- *Unit of Sale*
- *Selling price*

*Additional elements available for additional cost:*

- *Shopper ID: loyalty ID or hashed payment ID*
- *Fuel purchases*
- *Price paid per gallon*
- *Number of gallons*
- *Fuel grade*

**Granularity and Customization**

Data is available at the most granular level showing each merchandise transaction across these independent convenience & independent retail operators. Most of the data consists of C-store transactions data, but additional non-fuel selling stores are included as well; these can be filtered out if requested.

Data can also be summarized across merchandise category, time and geographic dimensions. Also, data can be enriched with loyalty programs, receipts data and First Party consumer information to create a more comprehensive picture.

搜集汇总

背景与挑战

背景概述

该数据集提供北美地区数万家独立便利店的详细交易数据，包括商品销售、折扣、支付方式等信息，并支持按地理位置、时间维度进行汇总分析。数据经过清洗处理，可额外扩展包含燃油销售和顾客忠诚度等补充信息。