Snapchat users in Norway Q4 2023, by age group and gender

As of the fourth quarter of 2023, 87 percent of women aged between 18 and 29 years in Norway were using social media app Snapchat. Overall, 77 percent of men belonging to this age group were also using the platform. Snapchat was less popular amongst those aged 60 years and older, with an average usage of 49 percent in this demographic. Additionally, the photo-based app proved more successful with women across all age categories.  Who uses social media the most?  A 2022 survey found that 86 percent of Norwegian women were Facebook users, as were 78 percent were men. Similarly, 71 percent of women and 54 percent of men in Norway used Snapchat users. In contrast, 31 percent of LinkedIn and 34 percent of men were Twitter users.  Snapchat in the Nordics  As of January 2024, Norway had the largest Snapchat reach among the Nordic countries, with more than 60 percent of its digital population reporting engaging with the video sharing platform. As of the fourth quarter of 2022, five out of every 10 Norwegian Snapchat users reported using it on a daily basis. Only four percent of the respondents claimed they used the messaging app monthly or less often.

截至2023年第四季度，挪威18至29岁女性中有87%正在使用社交媒体应用Snapchat。总体而言，该年龄段的男性中有77%也在使用该平台。在60岁及以上的年龄段中，Snapchat的普及率较低，该年龄段的使用率平均为49%。此外，基于照片的应用在所有年龄段的女性中均显示出更高的成功率。关于谁最频繁使用社交媒体，2022年的一项调查发现，86%的挪威女性是Facebook用户，男性中这一比例为78%，同样，挪威71%的女性和54%的男性使用Snapchat。相比之下，LinkedIn的使用率为31%，Twitter的使用率为34%的男性。在斯堪的纳维亚半岛，截至2024年1月，挪威在北欧国家中拥有最大的Snapchat用户覆盖范围，超过60%的数字人口报告称他们曾与该视频分享平台互动。截至2022年第四季度，每10名挪威Snapchat用户中就有5人表示他们每天都会使用该应用。仅有4%的受访者声称他们每月或更少次数地使用该即时通讯应用。