smart clothing consumer behavior

This database contains responses from the behavioral perception of consumers of Lima, Perú with experience in purchasing smart clothing.

We try to evidence the influence of cultural, social, personal, and psychological aspects on consumers' decisions to purchase clothing made with smart textiles. A quantitative approach methodology with a correlational-descriptive scope was used, using a non-experimental and cross-sectional design with consumer data from Metropolitan Lima. The validation was conducted using a survey adapted from a pioneering instrument used in this market. The results provide evidence that the above factors have an impact on the consumer behaviour of smart textile clothing, but at different levels.