Shopping cart abandonment rate worldwide 2022, by industry

In 2022, a significant amount of online shopping orders were abandoned, i.e. not converted into a purchase. Websites offering cruise and ferry travel services had the highest cart abandonment rates out of all measured categories with a 98 percent abandonment rate. Why do buyers abandon their online carts?Wishful thinking, planning a dream vacation, just checking how expensive the total order is going to be... there are many reasons why consumers put together an order and end up abandoning it. Online travel bookers in particular are keen to shop around for deals and wait for the best day to book flights and hotels. Many online travel agencies (OTA) are dedicated to comparing prices, and countless blog entries encourage travelers to book their flights at certain times on specific days to save cash or get better value for money. For digital shoppers in the United States, the primary reason for abandoning an online shopping order is too high extra costs such as shipping and fees, followed by the requirement to create an account on the website in order to proceed with the purchase. It depends on the deviceMobile users generally show higher cart abandonment rates than desktop shoppers. For instance, in the United States, mobile buyers showed over ten percentage points more abandonment than on desktop. Great Britain has a slightly smaller gap between mobile and desktop abandonment rates, though the higher-on-mobile trend seems to uphold.

于2022年，大量的在线购物订单被放弃，即未能转化为实际购买。在所有测量类别中，提供邮轮和渡轮旅行服务的网站拥有最高的购物车放弃率，高达98%。为何买家会放弃他们的在线购物车？或许是出于美好的愿望，规划一场梦想中的假期，或是仅仅为了确认订单总价的高低……消费者组合订单并最终放弃的原因众多。尤其是在线旅行预订者，他们热衷于寻找优惠，并等待最佳时机预订航班和酒店。众多在线旅行社（OTA）专注于比较价格，无数博客文章鼓励旅行者在特定时间、特定日子里预订航班以节省开支或获得更好的性价比。对于美国的数字消费者而言，放弃在线购物订单的首要原因是高昂的额外成本，如运费和手续费，其次是网站要求创建账户才能继续购买。这取决于使用的设备，移动用户通常比桌面购物者的购物车放弃率更高。例如，在美国，移动购买者的放弃率比桌面购买者高出超过十个百分点。尽管英国移动和桌面放弃率之间的差距略小，但移动设备上的高放弃率趋势似乎仍在持续。