Modeling Consumer Preferences for Mineral Use in Battery Electric Vehicles (BEV): A US-Based Discrete Choice Experiment.

This will be an online survey experiment looking at what choices people will make with no right or wrong answer. They will answer based on their choices. First, 60 people will be used for pilot studies after 400 people for the main study. They will be introduced to three (3) vehicles, each with unique features; they will have a section of what the features mean and presented as three alternatives to choose one. They will be asked about their familiarity with the transport system. Out of 32 pictures, 8 will be shown randomly; each picture shows 3 alternative choices to choose to make the preferred choice. Then some personal value questions will be asked, and their demography taken. These variables are used to test hypotheses about consumer preferences for minerals used in battery electric vehicles.
The DCE, collected from 400 research participants based in the US, allows us to investigate the trade-offs consumers make among sustainability, cost, and sourcing features when selecting an EV, providing a multidimensional view of consumer priorities in the US EV market.