eCommerce Benchmark KPIs: Stationery, Crafts & Art Supplies in Thailand

In 2023, next to an add-to-cart rate of 11.8%, a cart abandonment rate of 77.6%, and a conversion rate of 2.6%, the eCommerce Benchmark KPIs for Stationery, Crafts & Art Supplies in Thailand also consist of an AOV of US$30.1, a discount rate of 11.2%, and a return rate of 2.3%.

在2023年，泰国文具、工艺品及艺术用品的电子商务基准关键绩效指标（KPI）包括：11.8%的加入购物车率、77.6%的购物车放弃率、2.6%的转化率，此外还涵盖平均订单价值（AOV）为30.1美元、11.2%的折扣率和2.3%的退货率。