SVOD subscriptions forecast APAC 2027, by platform

Disney+ was forecast to be by far the most popular subscription video-on-demand (SVOD) platform in the Asia-Pacific region, expecting to reach close to 66 million subscriptions by 2027. Chinese SVOD platforms were forecast to reach a combined 364 million subscribers 2027. In contrast, Apple TV+ was predicted to have 3.1 million SVOD subscriptions throughout the Asia-Pacific region by 2027.A connected audienceWith constantly rising internet penetration rates throughout APAC, the region has experienced an acceleration in the consumption of video streaming services. Consequently, Netflix reported significant increases in its subscriber numbers across the region. Tencent has also been reporting a consistent quarterly subscriber count for Tencent Video, its SVOD site.The rise of local SVOD and AVOD in APAC Although American platforms such as Netflix and Amazon have dominated the global video streaming industry, Asian platforms are beginning to emerge into the video streaming market and services like Tencent, iQiyi, HOOQ, and Hotstar are providing competition to the Western SVOD leaders. These platforms have paved their way into the regional market by providing Asian consumers with local content. To further compete with Western platforms, some video streaming platforms across the Asia-Pacific region have begun to offer advertising video-on-demand (AVOD) services. This correlates with a consumer willingness to watch ads for each hour of free streaming content.

据预测，Disney+将成为亚太地区最受欢迎的订阅式视频点播（SVOD）平台，预计到2027年将接近6600万订阅用户。中国SVOD平台预计到2027年将共有3.64亿用户。相比之下，Apple TV+在亚太地区的SVOD订阅用户预计将达到310万。随着亚太地区互联网渗透率的持续上升，该地区的视频流媒体服务消费量呈现加速增长。因此，Netflix在该地区的订阅用户数量报告了显著增长。腾讯也一直在报告其SVOD平台腾讯视频的稳定季度订阅用户数。亚太地区本地SVOD和AVOD的崛起尽管Netflix和Amazon等美国平台在全球视频流媒体行业中占据主导地位，但亚洲平台正逐渐进入视频流媒体市场，腾讯、爱奇艺、HOOQ和Hotstar等平台正在为西方SVOD领导者提供竞争。这些平台通过为亚洲消费者提供本地内容，开辟了进入区域市场的道路。为了与西方平台竞争，亚太地区的一些视频流媒体平台已经开始提供广告视频点播（AVOD）服务。这与消费者愿意观看每小时免费流媒体内容所对应的广告的意愿相吻合。