Multirooming: Generating e-satisfaction
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资源简介：
This dataset is formed from the responses of online customers to a digital questionnaire sent to them via Facebook and Instagram. We received 1458 responses from Spanish customers between August and December 2021. The main objective of the research is to analyze the main determinants of the omnichannel purchase behaviour.
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Zenodo创建时间：
2024-01-08
