eCommerce Benchmark KPIs: Bags & Accessories in Thailand

In 2023, next to an add-to-cart rate of 8.8%, a cart abandonment rate of 87.8%, and a conversion rate of 1.1%, the eCommerce Benchmark KPIs for Bags & Accessories in Thailand also consist of an AOV of US$124, a discount rate of 9.7%, and a return rate of 8.6%.

至2023年，泰国购物袋及配饰类电商基准关键绩效指标（KPIs）包括：8.8%的加入购物车率、87.8%的购物车放弃率、1.1%的转化率，此外，平均订单价值（AOV）为124美元，折扣率为9.7%，退货率为8.6%。