Replication Data for: Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement
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https://dataverse.nl/citation?persistentId=doi:10.34894/VJKTNW
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资源简介：
Datasets for paper: Eigenraam, A. W., Eelen, J., & Verlegh, P. W. (2021). Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement. Journal of Interactive Marketing, 54, 53-68. - Studies 1 - 4
提供机构：
Erasmus University Rotterdam; Vrije Universiteit Amsterdam
创建时间：
2021-01-01
