Replication Data for: Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement

Name: Replication Data for: Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement
Creator: Erasmus University Rotterdam; Vrije Universiteit Amsterdam
Published: 2021-01-01T00:00:00+08:00

DataverseNL2021-09-13 更新2026-05-11 收录

在线客户互动

营销真实性策略

数据链接：

https://dataverse.nl/citation?persistentId=doi:10.34894/VJKTNW 数据链接链接失效反馈

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资源简介：

Datasets for paper: Eigenraam, A. W., Eelen, J., & Verlegh, P. W. (2021). Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement. Journal of Interactive Marketing, 54, 53-68. - Studies 1 - 4

提供机构：

Erasmus University Rotterdam; Vrije Universiteit Amsterdam

创建时间：

2021-01-01

Replication Data for: Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement

资源简介：

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