Diversity, Equity and Inclusion Metrics for Television Programming Sample
收藏Snowflake2023-08-25 更新2024-05-01 收录
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资源简介：
EmotionalDNA® is a survey-based approach that maps the entire emotional landscape of video entertainment – including titles, networks, platforms, and brands – from the viewer’s perspective. Leaders across the media and entertainment ecosystem use EmotionalDNA to inform content and advertising strategy, program development, scheduling, branding, media buying, marketing, and more. This dataset contains 1400+ television shows and is continuously updated with 3400 respondents every two weeks.
Use cases:
» Get audience perceptions of shows with respect to DEI interactions
» Inform content development and marketing strategies for shows
» Assess a show's performance within the DEI landscape of other content
The Snowflake share contains one schema with the following sample table:
- agg_dei_interactions_sample
Dataset includes a composite of 28 individual metrics that measure general audience perceptions of shows with respect to DEI
This is a sample dataset. Please reach out to letstalk@magid.com about obtaining access to the full version.
提供机构：
Magid
创建时间：
2023-08-02
