Diversity, Equity and Inclusion Metrics for Television Programming Sample

EmotionalDNA® is a survey-based approach that maps the entire emotional landscape of video entertainment – including titles, networks, platforms, and brands – from the viewer’s perspective. Leaders across the media and entertainment ecosystem use EmotionalDNA to inform content and advertising strategy, program development, scheduling, branding, media buying, marketing, and more. This dataset contains 1400+ television shows and is continuously updated with 3400 respondents every two weeks.

Use cases:
» Get audience perceptions of shows with respect to DEI interactions
» Inform content development and marketing strategies for shows
» Assess a show's performance within the DEI landscape of other content

The Snowflake share contains one schema with the following sample table:
- agg_dei_interactions_sample

Dataset includes a composite of 28 individual metrics that measure general audience perceptions of shows with respect to DEI

This is a sample dataset. Please reach out to [e-mail] about obtaining access to the full version.

搜集汇总

背景与挑战

背景概述

该数据集基于EmotionalDNA®方法，通过调查收集观众对电视节目在多样性、公平性和包容性方面的感知数据，包含1400多个节目和28个指标，每两周更新。它可用于评估节目表现、指导内容开发和营销策略，当前为样本版本，完整访问需联系获取。