Ibotta for Audience Activation

With over 2.5 billion distinct items tracked each year, Ibotta data has a unique reach that aids in audience activation in the CPG industry. Using 100% deterministic data for activation can help you with retargeting, conquesting, seed modeling, or suppression.

Fields Included:
- Hashed MAID or E-mail (SHA 256)
- Retailer Channel (Big Box, Grocery, Convenience, Pharmacy, etc.)
purchase time
- UPC, product/brand name, category (primary & secondary)
quantity, price basket total, receipt id
- zip, age, gender

Use Case #1 Seed modeling:
Leverage Ibotta to acquire as much truth-set seed data as possible and
work with preferred look-a-like partner to gain control of modeling as well as determine if
in-house modeled segments out-perform those of 3P data aggregators.

Use Case Example #2 Social Conquesting:
Conquest against incumbent brand buyers / market share leaders. Use Ibotta data as a direct conquesting segment in FB/IG to advertise the value of Brand to target audience

Use Case Example #3 Suppression:
Become more efficient with paid media by using Ibotta purchase data on existing brand buyers as a suppression set against all programmatic and social activations. This will ensure loyal consumers are not being targeted with paid media to re-deploy cost savings into acquiring new consumers.