Accompanying data for study on preferences for imaginary animals amongst conservation donors

Data and experimental design which accompany the publication Curtin and Papworth (2020) Coloring and size influence preferences for imaginary animals, and can predict actual donations to species-specific conservation charities. Conservation Letters 13: e12723 (https://conbio.onlinelibrary.wiley.com/doi/full/10.1111/conl.12723). Two files of source data for "Patterning and size influence preferences for imaginary animals, and can predict actual donations to species specific conservation charities" (216 imaginary animals.csv and Survey 2_DCE results.csv). Also included is the experimental design (Survey 2_DCE design.xlsx) required to analyse Survey 2 in the R package 'support.CEs'. Properties of 'Survey 2_DCE results.csv' and 'Survey 2_DCE design.xlsx' are described in 'Properties of Survey 2_DCE design and results.txt'. Properties of '216 imaginary animals.csv' are described in 'Properties of 216 imaginary animals.txt'.