eCommerce Benchmark KPIs: Grocery in Pakistan

In 2023, next to an add-to-cart rate of 12.5%, a cart abandonment rate of 83.1%, and a conversion rate of 2.1%, the eCommerce Benchmark KPIs for Grocery in Pakistan also consist of an AOV of US$48, a discount rate of 15.5%, and a return rate of 3.4%.

于2023年，巴基斯坦电商领域杂货类别的关键绩效指标（KPIs）除却12.5%的加入购物车率、83.1%的购物车放弃率以及2.1%的转化率之外，还包括平均订单价值（AOV）为48美元、折扣率为15.5%，以及退货率为3.4%。