UTILIZING FOREIGN EXPERIENCE AND MODELS TO ENHANCE THE COMPETITIVENESS OF SERVICE SECTOR ENTERPRISES.

This article explores the issues of utilizing foreign experience and modern economic models to enhance the competitiveness of service sector enterprises. Specifically, the cluster approach, Porter’s models, and service quality concepts implemented in developed nations are analyzed. During the research, factors forming competitive advantage in the service sector are identified, and their practical significance is evaluated. Furthermore, the roles of digitalization, innovative development, and human capital are specifically examined. As a result, scientific conclusions and practical recommendations aimed at increasing the efficiency of service sector enterprises have been developed.