Most chosen dairy brands in rural areas Vietnam 2022, by penetration rate

In 2022, Vinamilk was the most chosen FMCG brand in the dairy and dairy substitutes category in rural areas in Vietnam, having a penetration rate of 72.3 percent, followed by Fami and Ong Tho with a penetration rate of 47.1 percent and 45.8 percent, respectively. Vinamilk is among the leading dairy brand in the country, offering a wide range of dairy products including drinking milk, formula, yogurt, and ice cream.

在2022年，越南农村地区在乳制品及替代品类别中，Vinamilk成为最受欢迎的快速消费品品牌，其市场渗透率高达72.3%，紧随其后的是Fami和Ong Tho，分别以47.1%和45.8%的市场渗透率位列第二和第三。Vinamilk是国内领先的乳制品品牌之一，其产品线丰富，包括饮用奶、配方奶粉、酸奶和冰淇淋等多种乳制品。