, Customer Trust, Experience, and Repurchase Intention in Online Retail (Alfagift, Indonesia)

This dataset was collected as part of the undergraduate thesis entitled “The Influence of Using AI-Chatbot on Consumer Trust and Experience in Online Retail (Alfagift), and Its Role in Driving Repurchase Intention.”The data consist of 235 valid survey responses from Alfagift users in Indonesia, primarily aged 18–35 years, who have interacted with the AI-Chatbot “Shalma.” The variables measured include AI-Chatbot usage (12 items), Customer Trust (8 items), Customer Experience (6 items), and Repurchase Intention (7 items). The dataset supports quantitative analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM).