Mobile streaming and TV average session length, by country

According to a 2020 study of TV and video streaming consumers in eight representative country markets, cable TV is still stronger than mobile streaming based on average session length. Consumers in the United States reported spending more than 100 minutes per session watching content via cable TV, and less than 80 minutes on their smartphones. By comparison, Chinese consumers reported spending an average of 71.4 minutes on mobile streaming, and less than 70 on cable TV.

根据2020年对八个代表性国家市场的电视和视频流媒体消费者进行的调查研究，基于平均会话时长，有线电视相较于移动流媒体仍具有优势。美国消费者报告称，他们每场会话通过有线电视观看内容的时间超过100分钟，而在智能手机上的观看时间则不足80分钟。相比之下，中国消费者在移动流媒体上的平均观看时间为71.4分钟，而在有线电视上的观看时间则少于70分钟。