ORGANIZATIONAL MECHANISMS FOR COORDINATING THE CHUST CRAFTS CLUSTER IN THE DEVELOPMENT OF PILGRIMAGE TOURISM

This article provides a scientific analysis of the potential of the Chust handicraft cluster in the development of pilgrimage tourism, with a particular focus on integrating the traditional knife-making and skullcap-sewing schools with the tourism potential of the region. The study examines how Chust’s pilgrimage routes can be enriched through local craftsmanship traditions, how cooperation among cluster participants can be strengthened, and how an effective organizational mechanism for creating a regional brand can be developed. The article also highlights the economic and cultural benefits of linking pilgrimage tourism infrastructure with handicraft centers. In conclusion, practical recommendations are proposed for integrating the Chust handicraft cluster into the pilgrimage tourism system.