Rose Parade, Pasadena, Calif., 1940

22 photographs of the annual New Year's Rose Parade in Pasadena, California, 1940 January 1. This was the first year the Tournament of Roses was televised, at this time by Don Lee Broadcasting's W6XAO. Floats include ones from the Southern California Telephone Company (Statue of Liberty and Big Ben) with a lineman, "[illegible] Newport" (sailboat), (house with trees), (giraffe), "Stairway to the Stars" (women on steps), "20th Century Pioneers" (crashed airplane), "Youth" (capitol building), Pasadena Chamber of Commerce (Rancho San Pascual), Union Oil Company ("Radio" with microphone), "Justice Freedom & Democracy" (eagle and Statue of Liberty), Brotherhood of Railway Clerks ("Streamliner train"), "Mechanical Ace" (robot with globe), Tennessee (southern mansion with "The Volunteer"), San Francisco (1940 World's Fair), Orange (mission and oranges). Also shown are crowds, equestrians, automobiles, and marching bands as well as signs on the route.