Marketing Mix Modelling (MMM) training and evaluation dataset for a wide cross-section of eCommerce brands (https://www.conjura.com)

This data was made public by Conjura (https://www.conjura.com) to support a Marketing Mix Modelling (MMM) meta analysis study. The data can be used to the model the cost of acquiring customers (CAC) and return on advertising spend (ROAS) from a large cross-section of eCommerce brands in order to find robust Bayesian MMM models.