Data underlying the article: Effect of Online Anonymity on Tourists' Exploratory consumption Behavior

Through three experiments, it was demonstrated that tourists, when in an anonymous state, show a greater willingness to engage in exploratory consumption (Study 1). This is primarily because anonymity triggers a bold mindset (Study 2). Moreover, the impact of anonymity on bold mindset and exploratory consumption behavior is moderated by tourists' openness personality trait.Tourists with high openness traits are more inclined to exhibit boldness and engage in exploratory consumption (Study 3).

本研究通过三项实验证实，处于匿名状态的游客具有更高的探索性消费意愿（实验1）。该现象的核心成因在于，匿名状态会触发个体的大胆心智模式（实验2）。此外，游客的开放性人格特质会对匿名状态对大胆心智模式与探索性消费行为的影响起到调节作用：高开放性特质的游客更倾向于表现出大胆心智，并参与探索性消费行为（实验3）。