Costs, Institutional Mobility Barriers, and Market Structure: Advertising Agencies as Multiproduct Firms
收藏NBER1994-08-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w4826
下载链接
链接失效反馈官方服务：
资源简介：
What accounts for the diversity and limited concentration that has long characterized the organization of the advertising agency industry? This question is addressed by treating an advertising agency as a multiproduct firm. The firm's product line or service mix is defined in terms of the set of
提供机构：
美国国家经济研究局
创建时间：
1994-08-01
