eCommerce Benchmark KPIs: Food in Russia

In 2023, next to an add-to-cart rate of 13%, a cart abandonment rate of 66.8%, and a conversion rate of 4.3%, the eCommerce Benchmark KPIs for Food in Russia also consist of an AOV of US$52.6, a discount rate of 14.7%, and a return rate of 6.5%.

于2023年，俄罗斯食品电商基准关键绩效指标（KPI）除却13%的添加购物车比率、66.8%的购物车放弃率以及4.3%的转化率外，还包括平均订单价值（AOV）为52.6美元、14.7%的折扣率和6.5%的退货率。