RxDecision Insights: Prescription Therapy Decisions

**Overview**

RxDecision Insights transforms privacy-protected, de-identified prescription claims into a map of clinical influence, moving beyond simple refill volume to isolate the specific healthcare providers driving therapy changes.

By decoding physician level intent, this curated dataset empowers life science teams to optimize sales resource allocation, capture product switching opportunities and identify candidates for generic-to-branded conversions. It serves as a scalable commercial intelligence engine, allowing brands to bridge the gap between marketing campaigns and measurable shifts in treatment behavior with granular precision.

**High Impact Use Cases**

- *Commercial Targeting*:
Identify the clinical influencers who start patients on a therapy versus those who handle re-fills.
- *Therapy Switching Analysis*:
Track patient movement between competing treatments to reveal real-world brand switching patterns that define market share.
- *Campaign Effectiveness & Behavioral Attribution*:
Track patient movement between competing treatments to reveal real-world brand Provide commercial intelligence to effectively measure how a campaign shifts prescribing habits toward a client’s product.

**Product details**

*Sample Tables:*
- Yearly Rx event scores by event type and healthcare provider (HCP)
- Yearly Rx event scores by event type, healthcare provider (HCP), and drug product

*Fields Included:*
- Claim Year
- HCP NPI
- Drug Product Name
- Outlier Indicator
- Rx Event Type
- Rx Event Score
- Rx Event Score Decile
- Rx Event Score Quintile
- Rx Event Score Tercile
- Rx Event Claims
- Rx Total Claims
- Date Updated

Ready to transform your strategy?

To unlock the full power of Definitive Healthcare’s data, please engage with our team: [e-mail]