Transcripts and researcher notes from focus groups and interviews with vets, farmers and change agents around framework based approach to improve uptake of preventive medicine practices on ruminant farms

This data comes from a process of stakeholder engagement conducted as part of a research project aimed at developing a novel framework to enhance the adoption of preventive medicine practices on ruminant farms. Frameworks, derived from fields such as human behaviour change and implementation science, have been widely utilized in human healthcare and provide a valuable tool to guide the implementation of evidence-based practices. However, their application in veterinary or agricultural contexts remains limited. This study aims to utilise stakeholder engagement to aid development of a novel framework in order to improve its relevance, practical applicability, and eventual integration into real-world practices.