Reader Analysis 1969

Media usage of the West German population in 1970.

Topics: Frequency of use of magazines, magazine subscription clubs,
newspapers purchased singly and subscription newspapers; place of
reading and reading situation; paying attention to television and radio
commercials; going to the movies; possession of drivers license;
possession of color television set; travels.

Demography: age; sex; marital status; number of children; ages of
children (classified); religious denomination; school education;
occupation; employment; size of household; composition of household;
head of household; city size; state; possession of durable economic
goods.

Interviewer rating: day of survey.