THE IMPORTANCE OF CUSTOMERS IN CUSTOMER RELATIONSHIP MANAGEMENT AND STRATEGIES FOR THEIR RETENTION
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资源简介：
This study analyzed the strategic importance of customers in the process of customer relationship management. Also, the role of customer retention strategies in ensuring the competitiveness, sustainable development and long-term economic efficiency of the enterprise was scientifically and theoretically illuminated.
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Zenodo创建时间：
2026-03-20
