The Impact of Total Quality Management in the Context of Digital Transformation on Corporate Sustainability- محمد عمر الدعيق

Organizations are frequently obliged to produce novel items for a competitive marketplace in this era of rapid technological innovation. enterprises significantly contribute to the worldwide expansion of the global economy and creative output, but they confront specific hurdles to producing new goods. enterprises are more capable of adapting, demonstrating their advanced adaptability to advancements in technologies, higher-income distribution, and promotion, and indicating that they improve decision making. As marketplaces have become more competitive, small and medium-sized enterprises have attempted to establish themselves through innovative product advancements to compete with major corporations in order to maintain a form of sustainability. As a result, innovation plays a critical role in acquiring competitive strength as it is focused on unique items, innovative marketing and management strategies, and real technology (Anifowose et al., 2022).Total quality management has been highlighted as a tool that may help businesses in a variety of sectors cope with the marketplace’s fast transformation. Escrig-Tena acknowledged total quality management as a globally advanced strategy for attaining quality goods and services that results in operational performance excellence. Recently, total quality management implementation seems to have had a substantial impact on businesses’ effectiveness ,“Total quality management” is a business management philosophy that emphasizes customer satisfaction and the organization’s overall performance by ensuring that customers’ expectations are met. Consequently, firms have used total quality management to boost corporate performance by distinguishing their goods and obtaining a competitive market position(Khurshid et al., 2018).In recent years, sustainability through digital transformation (DX) has emerged as a critical focus for enterprises. This strategic combination of sustainability and technology adoption holds immense potential for driving positive environmental and social impact while ensuring the long-term viability. DX enables enterprises to integrate sustainable practices into their operations, fostering resource efficiency and minimizing their ecological footprint. By leveraging technologies like data analytics, the Internet of Things (IoT), and cloud computing, MSMEs can optimize energy consumption, minimize waste, and make informed decisions that support sustainable manufacturing processes )Martínez-Peláez et al., 2023).This research will provide valuable insights into companies implementing Total Quality Management )TQM( in the context of digital transformation to achieve business sustainability.