Dataset Supporting Research on Efficiency of AI Virtual Assistants and Behavioral Intention Among Gen-Z E-Commerce Users: An Analysis with UTAUT2

This repository contains survey data collected from 200+ respondents regarding AI Virtual Assistanc, Behavioral Intention, Effort Expectany, Performance Expectancy, Social Influence, Facilitating Condition, Hedonic Motivitation and Trust. The uploaded files include a cleaned dataset, questionnaire instrument, and SmartPLS output used for Multiple Regression analysis.