eCommerce Benchmark KPIs: Household Care in Sweden

In 2023, next to an add-to-cart rate of 15%, a cart abandonment rate of 76.4%, and a conversion rate of 3.5%, the eCommerce Benchmark KPIs for Household Care in Sweden also consist of an AOV of US$42, a discount rate of 13.7%, and a return rate of 2.9%.

至2023年，瑞典家庭护理电子商务基准关键绩效指标（KPIs）除却15%的加入购物车率、76.4%的购物车放弃率及3.5%的转化率外，还包含平均订单价值（AOV）为42美元、13.7%的折扣率和2.9%的退货率。