The Data Axle US Consumer Database

Data Axle is the largest original source compiler of consumer and business marketing information databases de-signed for targeted prospect lists, file installs, and data enhancement of company in-house files. Our premiere consumer marketing information database, the Data Axle Consumer Database, is utilized by leading marketing organizations in virtually every industry focused on business-to-consumer sales and marketing efforts, particularly within the financial services, retail, telecommunications, and high-tech and consumer product sectors. Data Axle has been compiling data for over 45 years, and continues its long-term commitment to excellence in maximizing coverage while ensuring data accuracy and recency. As an original compiler, we have an intimate knowledge of our raw sources and select from the best. We use multiple sources (more than 75% of households in the database are multi-sourced), which allow us to validate and enhance our data to an extent unmatched by data aggregators and list managers. We also have control over all aspects of the compilation process, which has given us a hands-on under-standing of the best practices for data compilation and integration. Being a compiler allows us to be more consistent than other vendors in the development of our modeled attributes -- while also developing an empowering flexibility to refine and enhance our compilation procedures as technology and sources evolve.

搜集汇总

背景与挑战

背景概述

Data Axle美国消费者数据库是一个由原始数据编译者构建的营销信息库，专注于为金融服务、零售等行业的B2C销售提供支持。该数据库基于超过45年的编译经验，通过多源数据验证和自主控制的流程，确保了数据的广泛覆盖、准确性和时效性。