Mozambique (2009): FoQus on HIV Counseling and Testing: A qualitative study to explore motivations and barriers to HIV testing among young men aged 25-40

This study aims to gather data useful for designing the following eight elements of the concept for HIV testing aimed at urban and peri-urban men aged 25-40. Between October and December of 2009 PSI Mozambique will conduct a FoQus for Qualitative Segmentation study to gather information about the above-mentioned objectives. In-depth interviews and spoken narratives will be used to collect data. This method was chosen for its ease of use and the rich data that emerge when study participants are given an opportunity to share their personal stories and experiences. Spoken narratives allow researchers (and marketers) to make an emotional connection with the target audience and help create a picture of the "typical" experience.