App + Web Data

This is sample data covering 7 days from 11/22/2022 to 11/29/2022. Purchased data will be refreshed daily.

App + Web Data licensing from MFour delivers clients behavior data containing 170M monthly event level usage of smartphone apps and websites made by a representative group of over 100,000 US consumers. All App + Web Data is collected through MFour’s Surveys On The Go® smartphone app.

App + Web Data is sold in month increments. Purchases are made for go forward data, and historical data can be purchased as far back as January 2021. Location visit data from the same group of consumers can be added for a premium to understand OmniTraffic® behaviors.

MFour’s App + Web Data is all fair-trade data®, meaning it has been collected from consumers who provided informed consent and were compensated appropriately for the exchange. Outside of the Snowflake Marketplace subscription, any consumer observed using an app or website from MFour’s dataset can then be surveyed to either profile that consumer or understand “the why” behind their observed usage.

Expected workflow for purchasing full product:

Contact MFour team [e-mail]
Procurement - further evaluation, quoting and contracting
MFour will provide licensed behavior data via private listing on Snowflake

Tables Included:
- APP_VISIT
- WEB_VISIT
- PANELIST_DEMOGRAPHIC

Fields Included in APP_VISIT:
- panelist_id
- os_name
- os_version
- device_manufacturer
- device_model
- device_type
- app_category
- app_name
- started_at_local
- ended_at_local
- started_at_utc
- ended_at_utc
- started_date_utc
- started_date_local
- duration_sec
- bundle_id

Fields Included in WEB_VISIT:
- panelist_id
- os_name
- os_version
- device_manufacturer
- device_model
- device_type
- started_at_local
- started_at_utc
- started_date_utc
- page_domain
- page_url
- predecessor_url
- successor_url
- browser_vendor
- search_term
- duration_sec
- website
- website_category

Fields Included in PANELIST_DEMOGRAPHIC:
- panelist_id
- dma
- state
- region
- birthday
- education
- ethnicity
- gender
- income
- employment_status
- marital_status

搜集汇总

背景与挑战

背景概述

该数据集由MFour通过Surveys On The Go®应用收集，包含超过10万美国消费者的智能手机应用和网站使用行为数据，涵盖应用访问、网页访问及人口统计信息。数据以月度形式销售，可追溯至2021年，并遵循公平交易原则，需通过订阅获取。