Investments Data

With Resonate Investments data at your disposal, you can construct a deep understanding of investors, including those of your competitors. This dataset equips you with valuable insights into their driving forces, product preferences, potential inclinations to change firms (coupled with the reasons driving such decisions), and much more.

Investments Intent Data
- Intent to buy cryptocurrency
- Intent to purchase NFTs
- Planning college savings account
- Expect to have or adopt a child
- Retiring from full-time work

Investments Preferences and Psychographics
- Advisor choice considerations
- Reasons for investing in crypto
- Reasons for owning NFTs

Market and Competitive Data
- Current firm
- Average trades per month
- Financial instruments invested in
- Total investable assets
- Crypto and NFT behaviors

Additional Investments Data
- Demographics: Income, Marital status, Employment, Net worth, Multicultural data
- Media Consumption: Digital, Social, Linear, CTV, Traditional

Already working with an existing data provider like Alliant, Acxiom, Experian, Epsilon, or Transunion? Resonate Investments is a great addition to your existing data sets with unique categories.

What sets Resonate data apart?
- rAI: Cutting-edge AI + consumer online behavioral & offline consumer data + Resonate’s ground truth powers a whole-human understanding with speed, precision & scale.
- Depth of Understanding: Psychographics, media consumption, behaviors & intent, demographics and product preferences provide the WHY behind consumer decisions.
- Continuously Refreshed: Keeping pace with the consumers by updating our models nightly.
- Individual Data: Data aligned to individuals, not households & connected to 1 billion devices.
- Most Predictive: Data sources that understand consumers today to predict tomorrow.

Source: rAI, the Resonate AI Data Engine, is a proprietary neural network that delivers an unparalleled consumer data set, powering a more complete understanding down to the individual level.

Expected workflow: Step 1: Work with your Resonate CSM to select the Resonate Data Append clusters that include attribute values which fulfill your business needs. Step 2: Create a table in your Snowflake account. Resonate accepts multiple types of IDs: Hashed Email (HEMs) and Mobile Ad IDs (MAIDs). Step 3: Share the table with Resonate once the data is loaded into the Snowflake table. Step 4: Resonate will process the data and create an output table for you. Step 5: You receive your output table in Snowflake. Navigate to ‘Private Sharing’ on your Snowflake account. You will also receive a definition file from Resonate via your CSM.

搜集汇总

背景与挑战

背景概述

该数据集提供投资者深度洞察，涵盖投资意图、偏好、市场数据及心理特征等关键信息，帮助理解消费者行为背后的原因。其独特之处在于利用rAI技术整合在线与离线数据，实现个体级、持续更新且具有预测性的全面分析。用户可通过Snowflake平台与Resonate合作，按步骤完成数据选择、处理及获取结果。