Largest social media advertising markets worldwide 2023

Comparing the 20 selected regions regarding the ad spending in the 'Social Media Advertising' segment of the digital advertising market, the United States is leading the ranking (72.3 billion U.S. dollars) and is followed by China with 71.4 billion U.S. dollars. At the other end of the spectrum is Thailand with 501.27 million U.S. dollars, indicating a difference of 71.8 billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the digital advertising market and a ranking by country regarding revenue in the banner advertising segment of the digital advertising market. The Statista Market Insights cover a broad range of additional markets.

在对比选取的20个地区在数字广告市场‘社交媒体广告’板块的广告支出情况中，美国以723亿美元位居榜首，紧随其后的是中国，其广告支出达到714亿美元。而在另一端，泰国以5.0127亿美元的支出位列最低，与美国相比，两者之间相差718亿美元。此外，本报告还揭示了关于类似市场和板块的其他洞察，例如根据国家在数字广告市场的收入排名，以及根据国家在数字广告市场横幅广告板块的收入排名。Statista市场洞察覆盖了广泛的其他市场。