METHODOLOGICAL ASPECTS OF DEVELOPING THE ACTIVITIES OF SERVICE SECTOR ENTERPRISES AND ENSURING THEIR COMPETITIVENESS IN THE REGION

This article covers the issues of developing the activities of service sector enterprises and increasing their competitiveness in the regional context. The service sector, as one of the important factors of regional economic growth, positively affects ensuring population employment, increasing income levels, and developing regional infrastructure. Within the research framework, the factors influencing the competitiveness of service sector enterprises are analyzed, and the methodological approaches used in their management are substantiated. The obtained results are of practical importance for improving regional development policy and effectively organizing the activities of service sector enterprises.